OUR PHILOSOPHY.
BASIC PIECES INSPIRED BY TRADITIONAL COSTUMES,
MADE OUT OF NATURAL FABRICS, FAIR PRODUCED BY SMALL
WORKSHOPS IN HIGH QUALITY.
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THE SHOP.
THE BASIC COLLECTION.
OUR BASIC COLLECTION "OUM" (MOTHER EARTH IN MOROCCAN ARABIC) IS MADE OUT OF KIRIA, A 100% NATURAL COTTON FABRIC. WE DYE THE FABRIC IN A SMALL ATELIER IN MARRAKECH INTO OUR NINE FAVORITE BASIC COLORS, INSPIRED BY THE MAGICAL COLORS IN THE COUTRY SIDE OF MOROCCO.
THE LIMITED EDITIONS.
WE LOVE TO STROLL THROUGH THE FABRIC STORES OF MARRAKECH AND ARE ALWAYS HAPPY WHEN WE FIND BEAUTIFUL FABRICS IN VICHY CHECK OR COOL SHIRTING FABRICS WITH STRIPES. WE THEN USE THE FABRICS TO CREATE SMALL LIMITED EDITIONS.
THE HAÏK COLLECTION.
THE TRADITIONAL HAÏK FABRICS ARE HAND WOVEN IN THE ATLAS MOUNTAINS. WE HUNT THE BEAUTIFUL OLD FABRICS IN THE SOUKS OF MARRAKECH AND UPCYCLE THEM INTO UNIQUE ACCESSORIES.
IMPRESSIONS.
